Recently I just read an interesting website. It’s http://www.jwtintelligence.com. Familiar about it? Yup, this website is a part of JWT, world’s best-known marketing communication brand. I really love their value, that is constantly search for opportunities in the midst of chaotic world. They focus on identifying changes in the global zeitgeist so as to convert shifts into compelling opportunities for brands. They have done this on behalf of multinational clients across several categories including pharmaceuticals, cosmetics, food, and home and personal care.
They categorized their post into trend reports and 2013 and beyond. I scroll through their trend reports and find some interesting and useful reports. I love about their report about people behavior on social media today in “Fear of Missing Out: Update.” It really describe the current trend right now that become a habit. I also look up to their 2013 and beyond section. They don’t really update that section but their late post is somewhat interesting.
It is a website that can give you current trend with full report for you who likes to dig deeper! Happy reading 🙂